The meaning of Growth Hacking

The role of a Growth Hacker

The word Growth Hacking

The sustainable growth of a business constantly needs new ideas, creative thoughts, testing what works, and what doesn’t. Growth Hacking is much more than marketing. It’s a mindset, a way of thinking. Ideas are evaluated, tested, results are observed, successes are repeated. Everything you do is aimed at Growth, and you trust more data than instinct.


The origins of Growth Hacking

Growth Hacking was born within startups, where it still finds its main application. This doesn’t mean that it can’t be applied to other scenarios: big companies have now implemented growth hacking techniques and built growth teams, although startups, with limited resources and budgets, are more flexible and willing to experiment new ideas.


“Some people love the term “growth hacker” and some hate it. The term is not important. What is important is that people are tuning into the fact that traditional marketing techniques are often not very effective for driving growth in online businesses.” – Sean Ellis